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| 020 |
_a8172400489 _c750 |
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| 082 | _a658.8B KAP | ||
| 100 | _aKapferer, Jean-Noel | ||
| 245 |
_aStrategic brand management: New approaches to creating and evaluating brand equity _cKapferer, Jean-Noel |
||
| 250 | _a | ||
| 260 |
_aGlobal Business Press: New Delhi _c1994 |
||
| 300 | _a230 p | ||
| 490 | _a | ||
| 500 | _a | ||
| 590 |
_a _b |
||
| 650 | _aBrand Management | ||
| 942 | _cBK | ||
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_c566246 _d566246 |
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