000 00437nam a2200181 4500
020 _a8122000975
_c45
082 _a658.8 AMA
100 _aAmarchand, D; Varadharajan, B
245 _aTextbook of marketing
_cAmarchand, D; Varadharajan, B
250 _a
260 _aKonark Publishers Pvt Ltd: New Delhi
_c1989
300 _a340 p
490 _a
500 _a
590 _a
_b
650 _aMarketing management
942 _cBK
999 _c565366
_d565366