000			01557cam a2200253 i 4500
020			_a9781446285756
020			_a1446285758
020			_a9781446285749
020			_a144628574X
082	0	4	_a305.80072 KOZ DRS119
100	1		_aKozinets, Robert V.,
245	1	0	_aNetnography : _bredefined / _cRobert V Kozinets.
250			_a2nd edition.
260			_aLondon: _bSage Publications Ltd., _c2015.
300			_aix, 305 pages : _billustrations ;
500			_aSubtitle varies.
500			_aFirst edition: 2010.
504			_aIncludes bibliographical references (pages 279-296) and index.
505	0		_aNetworked sociality -- Researching networked sociality -- Netnography redefined -- Planning and preparation -- Ethics -- Data collection -- Researcher participation in data collection and creation -- Data analysis and interpretation -- Representation -- Humanist netnography.
520	0		_aThe new edition has been expanded to include: detailed guidance for researchers on how to combine online and in-person ethnographic methods to fully explore a social phenomenon, more focus on specific kinds of social media data from sites such as Facebook and Twitter, more specific examples of how netnography can be used in different social science fields, such as media studies, sociology, anthropology, nursing, and education, a discussion of the ways in which communal and cultural social identities are constantly being transformed by combinations of traditional and social media.
650		0	_aEthnology
650		0	_aEthnology
942			_cBK
999			_c561760 _d561760