000			01265cam a2200229 a 4500
020			_a9788132107293 (hard back)
020			_a8132107292 (hard back)
082	0	0	_a791.43 DAS-M
100	1		_aDasgupta, Sanjukta.
245	1	0	_aMedia, gender, and popular culture in India : _btracking change and continuity / _cSanjukta Dasgupta, Dipankar Sinha, and Sudeshna Chakravarti.
260			_aNew Delhi, India ; _aThousand Oaks, Calif. : _bSAGE Publications, _c2012.
300			_a217 p. : _bill. ;
504			_aIncludes bibliographical references and index.
505	0		_aIntroduction -- Indian media in transition : recent past and present -- Filming change, securing tradition : a Hobson's choice or a dynamic duality -- Television : images and the imaginary -- Advertising : encoding seduction -- Print media and popular culture : agents with a difference -- Conclusion: media responsibility : the winding road ahead -- Index -- About the authors.
650		0	_aPopular culture
650		0	_aMass media and culture _zIndia.
650		0	_aSex role in mass media.
700	1		_aSinha, Dipankar.
700	1		_aCakrabartī, Sudeshṇā.
856	4		_uhttp://digitool.hbz-nrw.de:1801/webclient/DeliveryManager?pid=4394044&custom_att_2=simple_viewer
942			_cBK
999			_c556488 _d556488