000 01265cam a2200229 a 4500
020 _a9788132107293 (hard back)
020 _a8132107292 (hard back)
082 0 0 _a791.43 DAS-M
100 1 _aDasgupta, Sanjukta.
245 1 0 _aMedia, gender, and popular culture in India :
_btracking change and continuity /
_cSanjukta Dasgupta, Dipankar Sinha, and Sudeshna Chakravarti.
260 _aNew Delhi, India ;
_aThousand Oaks, Calif. :
_bSAGE Publications,
_c2012.
300 _a217 p. :
_bill. ;
504 _aIncludes bibliographical references and index.
505 0 _aIntroduction -- Indian media in transition : recent past and present -- Filming change, securing tradition : a Hobson's choice or a dynamic duality -- Television : images and the imaginary -- Advertising : encoding seduction -- Print media and popular culture : agents with a difference -- Conclusion: media responsibility : the winding road ahead -- Index -- About the authors.
650 0 _aPopular culture
650 0 _aMass media and culture
_zIndia.
650 0 _aSex role in mass media.
700 1 _aSinha, Dipankar.
700 1 _aCakrabartī, Sudeshṇā.
856 4 _uhttp://digitool.hbz-nrw.de:1801/webclient/DeliveryManager?pid=4394044&custom_att_2=simple_viewer
942 _cBK
999 _c556488
_d556488