000			01091nam a2200121 4500
999			_c546241 _d546241
082			_a302.23014 _bFUL
100			_aFulton, Helen, 1952-; Murphet, Julian; Dunn, Anne
245			_a Narrative and media
260			_aNew York _bCambridge University Press, 2005. _c2005
300			_a329P.
520			_a applies narrative theory to media texts, including film, television, radio, advertising, and print journalism. Drawing on research in structuralist and post-structuralist theory, as well as functional grammar and image analysis, the book explains the narrative techniques which shape media texts and offers interpretive tools for analysing meaning and ideology. Each section looks at particular media forms and shows how elements such as chronology, character, and focalization are realized in specific texts. As the boundaries between entertainment and information in the mass media continue to dissolve, understanding the ways in which modes of story-telling are seamlessly transferred from one medium to another, and the ideological implications of these strategies
942			_cBK