| 000 | 00871cam a2200229 a 4500 | ||
|---|---|---|---|
| 020 | _a9781412956475 (pbk. : alk. paper) | ||
| 020 | _a1412956471 (pbk. : alk. paper) | ||
| 082 | 0 | 0 |
_a361.3 _bKOT.S |
| 100 | 1 | _aKotler, Philip. | |
| 245 | 1 | 0 |
_aSocial marketing : _binfluencing behaviors for good / _cPhilip Kotler, Nancy R. Lee. |
| 250 | _a3rd ed. | ||
| 260 |
_aLos Angeles : _bSage Publications, _c2008. |
||
| 300 |
_axii, 444 p. : _bill. ; |
||
| 504 | _aIncludes bibliographical references (p. 403-427) and indexes. | ||
| 650 | 0 | _aSocial marketing. | |
| 650 | 0 | _aBehavior modification. | |
| 700 | 1 | _aLee, Nancy, | |
| 856 | 4 | 2 | _uhttp://www.loc.gov/catdir/enhancements/fy0828/2007039239-b.html |
| 856 | 4 | 2 | _uhttp://www.loc.gov/catdir/enhancements/fy0828/2007039239-d.html |
| 856 | 4 | 1 | _uhttp://www.loc.gov/catdir/enhancements/fy0828/2007039239-t.html |
| 942 | _cBK | ||
| 999 |
_c519145 _d519145 |
||