| 000 | 00774cam a2200169 a 4500 | ||
|---|---|---|---|
| 999 |
_c518818 _d518818 |
||
| 020 | _a9780415899260 (hardback : alk. paper) | ||
| 082 | 0 | 0 |
_a659.28 _bKIN.P |
| 100 | 1 | _aKinzey, Ruth Ellen. | |
| 245 | 1 | 0 |
_aPromoting nonprofit organizations : _ba reputation management approach / _cRuth Ellen Kinzey. |
| 260 |
_aNew York : _bRoutledge, _c2013. |
||
| 300 |
_axii, 231 p. : _bill. ; |
||
| 504 | _aIncludes bibliographical references (p. [214]-223) and index. | ||
| 505 | 0 | _aWelcome to the not-for-profit world -- Strategic communication planning -- Sustainable citizenship -- Crisis communication -- Cause-related marketing -- The art of connectivity -- Creating nonprofit engagement. | |
| 650 | 0 | _aNonprofit organizations. | |
| 650 | 0 | _aNonprofit organizations | |
| 942 | _cBK | ||