000			00463pam a2200157 a 4500
020			_a0814478050 :
082	0	0	_a658.83 _bLUT
100	1		_aLuther, William M.
245	1	4	_aThe marketing plan : _bhow to prepare and implement it / _cby William M. Luther.
250			_aNew, expanded ed.
260			_aNew York : _bAmerican Management Association, _cc1992.
300			_axiv, 209 p. : _bill. ;
500			_aIncludes index.
650		0	_aMarketing.
942			_cBK
999			_c501004 _d501004