000			01363cam a22002174a 4500
020			_a9780273736950 (pbk.)
020			_a0273736957 (pbk.)
082	0	0	_a658.8342 _bSCH
100	1		_aSchiffman, Leon G.
245	1	0	_aConsumer behaviour : _ba European outlook / _cLeon G. Schiffman, Leslie Lazar Kanuk and Håvard Hansen.
250			_a2nd ed.
260			_aHarlow, England ; _aNew York : _bPearson Financial Times/Prentice Hall, _c2012.
300			_axix, 460 p. : _bill. (chiefly col.) ;
504			_aIncludes bibliographical references and index.
505	0		_aAn introduction to the study of consumer behaviour -- Consumer research -- Market segmentation -- Consumer decision-making -- Consumer motivation -- Personality and consumer behaviour -- Consumer perception -- Consumer learning -- Consumer attitude formation and change -- Communication and consumer behaviour -- Reference groups and family influences -- Social class and consumer behaviour -- The influence of culture and subculture on consumer behaviour -- Cross-cultural consumer behaviour : an international perspective -- Consumer influence and the diffusion of innovations -- Consumer decision-making-again.
650		0	_aConsumer behavior _zEurope.
650		0	_aMotivation research (Marketing) _zEurope.
700	1		_aKanuk, Leslie Lazar.
700	1		_aHansen, Håvard.
942			_cBK
999			_c499512 _d499512