| 000 | 00403nam a22001457a 4500 | ||
|---|---|---|---|
| 999 |
_c497332 _d497332 |
||
| 020 | _a9780070144965 | ||
| 082 |
_a659.1 _bBEL |
||
| 100 | _aBelch, George | ||
| 245 |
_aAdvertising and Promotion _b: an integrated marketing communications perspective |
||
| 250 | _a7th ed | ||
| 260 |
_aNew Delhi _bTata McGraw Hill Education _c2009 |
||
| 700 | _aBelch, Michael | ||
| 700 | _aKeyoor Purani | ||
| 942 | _cBK | ||