000			01609cam a2200217 i 4500
999			_c373705 _d373705
020			_a9781107155060 (hardback)
082	0	0	_a341.7588 _bDOR.T
100	1		_aDornis, Tim W.,
245	1	0	_aTrademark and unfair competition conflicts : _bhistorical-comparative, doctrinal, and economic perspectives / _cTim W. Dornis, Leuphana University (Germany).
260			_aUK, _bCambridge, _c2017.
300			_alii, 644 pages ;
490	0		_aCambridge intellectual property and information law
504			_aIncludes bibliographical references (pages 583-636) and index.
520			_a"Both in Europe and the United States, a socioeconomic cataclysm of industrialization and market liberalization-including the invention of branding, mass advertising, and marketing psychology-was the driving force behind the construction of modern trademark and unfair competition laws. During the last two centuries, legal doctrine accordingly underwent partly groundbreaking transformations. Many of these account for today's transatlantic dichotomy, particularly in the field of trademark and unfair competition choice of law, or conflicts law. My analysis will focus on the most relevant characteristics of legal doctrine between the eighteenth and twenty-first centuries. I argue that a closer look at conceptual and structural differences, as well as commonalities between European and US law, provides the basis for a reconceptualization of the field"--
650		0	_aConflict of laws
650		0	_aConflict of laws
650		0	_aTrademark
650		0	_aCompetition, Unfair.
650		0	_aAntitrust law.
942			_cBK