000			00728cam a22002054a 4500
020			_a0844225223
082	0	0	_a658.8 _bSCH
100	1		_aSchultz, Don E.
245	1	0	_aCommunicating globally : _ban integrated marketing approach / _cDon E. Schultz, Philip J. Kitchen.
260			_aLincolnwood, Chicago, Ill. : _bNTC Business Books, _cc2000.
300			_a280 p. : _bill. ;
504			_aIncludes bibliographical references (p. 267-273) and index.
650		0	_aExport marketing.
650		0	_aExport marketing
650		0	_aCommunication, International.
650		0	_aExport marketing _vCase studies.
700	1		_aKitchen, Philip J.
856	4	2	_uhttp://www.loc.gov/catdir/description/mh041/99043187.html
942			_cBK
999			_c332907 _d332907