000			01086cam a2200217 a 4500
020			_a0803954824 (cloth : acidfree paper)
020			_a0803954832 (pbk. : acidfree paper)
082	0	0	_a659.1 _bFOW
100	1		_aFowles, Jib.
245	1	0	_aAdvertising and popular culture / _cJib Fowles.
260			_aThousand Oaks, Calif. : _bSage Publications, _cc1996.
300			_axviii, 278 p. : _bill. ;
490	1		_aFoundations of popular culture ;
504			_aIncludes bibliographical references (p. 252-265) and indexes.
505	0		_aEnergizers -- Origins -- Flagrant criticisms -- The dynamics behind the advertisement -- The dynamics of popular culture -- Exchanges -- The surface of the advertisement, composed and consumed -- Deciphering advertisements -- Mixed receptions -- The project of the self -- In perspective.
650		0	_aAdvertising _zUnited States.
650		0	_aPopular culture _zUnited States.
856	4	2	_uhttp://www.loc.gov/catdir/enhancements/fy0655/95041754-d.html
856	4	1	_uhttp://www.loc.gov/catdir/enhancements/fy0655/95041754-t.html
942			_cBK
999			_c332903 _d332903