000 | 00321nam a22001097a 4500 | ||
---|---|---|---|
020 | _a9780071155144 | ||
082 |
_a659.1 _bROS |
||
100 | _a Rossiter, John R. | ||
245 |
_a Advertising communications & promotion management _cRossiter, John R.; Percy, Larry |
||
260 |
_aNew York: _bIrwin McGraw Hill, _c1996. |
||
942 | _cBK | ||
999 |
_c332894 _d332894 |