000 00321nam a22001097a 4500
020 _a9780071155144
082 _a659.1
_bROS
100 _a Rossiter, John R.
245 _a Advertising communications & promotion management
_cRossiter, John R.; Percy, Larry
260 _aNew York:
_bIrwin McGraw Hill,
_c1996.
942 _cBK
999 _c332894
_d332894