000			01537cam a22002657a 4500
999			_c330184 _d330184
020			_a9783540769866
082	0	4	_a005.3068
100	1		_aKittlaus, Hans-Bernd.
245	1	0	_aSoftware product management and pricing : _bkey success factors for software organizations / _cHans-Bernd Kittlaus, Peter N. Clough.
260			_aBerlin : _bSpringer, _cc2009.
300			_aix, 231 p. : _bill. ;
504			_aIncludes bibliographical references (p. 223-226) and index.
505	0		_aResponsibility for economic success (profitability across the life cycle).- Definition of the total market and the target market (e.g. national vs. international).- Scope and Positioning.- Definition of the packaging (product family vs. single product, name etc.).- Controlling of Marketing.- Definition and Controlling of the sales channels.- License models.- Value vs. Cost Pricing, Strategic vs. tactical pricing.- Client for Development.- Requirements Management.- Definition and coordination of the support structure.- Competitive advantages and how to defend them.
650		0	_aProduct management.
650		0	_aComputer software
650		0	_aComputer software
650	0	7	_aProduktmanagement.
650	0	7	_aPreisbildung.
650	0	7	_aSoftwareindustrie.
700	1		_aClough, Peter N.
856	4	2	_uhttp://www.loc.gov/catdir/enhancements/fy1402/2008939365-b.html
856	4	2	_uhttp://www.loc.gov/catdir/enhancements/fy1402/2008939365-d.html
856	4	1	_uhttp://www.loc.gov/catdir/enhancements/fy1402/2008939365-t.html
942			_cBK