000			02785nam a22001817a 4500
999			_c297173 _d297173
020			_a9780735210936
082			_a302.231 MCC-B
100			_a McCulloch, Gretchen
245			_aBecause internet : _bUnderstanding the new rules of language
250			_a1
260			_aNew York, NY : _bRiverhead Books, _c2019.
300			_a 326 pages : illustrations ; 24 cm
500			_aLinguistically inventive online communities spread new slang and jargon with dizzying speed. What's more, social media is a vast laboratory of unedited, unfiltered words where we can watch language evolve in real time. Even the most absurd-looking slang has genuine patterns behind it. Internet linguist Gretchen McCulloch explores the deep forces that shape human language and influence the way we communicate with one another. She explains how your first social internet experience influences whether you prefer "LOL" or "lol," why ~sparkly tildes~ succeeded where centuries of proposals for irony punctuation had failed, what emoji have in common with physical gestures, and how the artfully disarrayed language of animal memes like lolcats and doggo made them more likely to spread. Because Internet is essential reading for anyone who's ever puzzled over how to punctuate a text message or wondered where memes come from. It's the perfect book for understanding how the internet is changing the English language, why that's a good thing, and what our online interactions reveal about who we are"-- Language is humanity's most spectacular open-source project, and the internet is making our language change faster and in more interesting ways than ever before. Linguistically inventive online communities spread new slang and jargon with dizzying speed. Social media is a vast laboratory of unedited, unfiltered words where we can watch language evolve in real time. McCulloch explores the deep forces that shape human language and influence the way we communicate with one another. -- adapted from jacket
505			_a Informal writing -- Language and society -- Internet people -- Typographical tone of voice -- Emoji and other internet gestures -- How conversations change -- Memes and internet culture -- A new metaphor.
520			_a "A linguistically informed look at how our digital world is transforming the English language. Language is humanity's most spectacular open-source project, and the internet is making our language change faster and in more interesting ways than ever before. Internet conversations are structured by the shape of our apps and platforms, from the grammar of status updates to the protocols of comments and @replies.
650			_a Language and the Internet. English language -- 21st century. Social media -- Semiotics.
942			_cBK