000			01567nam a22001577a 4500
999			_c296722 _d296722
020			_a9780062407450
082			_a 158 NEA-P .AP
100			_aBob Nease
245			_aThe Power of Fifty Bits: The New Science of Turning Good Intentions into Positive Results
260			_aNew York _b Harper Business, An Imprint of HarperCollins Publishers _c2016
300			_a xxv, 189 pages : illustrations ; 23 cm
500			_a Foreword / Daniel Gilbert -- Wired for inattention and inertia -- Behavioral shortcuts -- Require choice -- Lock in good intentions -- Let it ride -- Get in the flow -- Reframe the choices -- Piggyback it -- Simplify wisely -- Forging a new science for better behavior.
520			_a Of the ten million bits of information our brains process each second, only fifty bits are devoted to conscious thought. Because our brains are wired to be inattentive, we often choose without thinking, acting against our own interests & what we truly want. As the former Chief Scientist of Express Scripts, a Fortune 25 healthcare company dedicated to making the use of prescription medications safer and more affordable, Bob Nease is an expert on applying behavioral sciences to health care. Now, he applies his knowledge to the wider world, providing important practical solutions marketers, human resources professionals, teachers, and even parents can use to improve the behavior of others around them, and get the positive results they want.
650			_a Employee motivation. Motivation (Psychology) Goal (Psychology)
942			_cBK