000			01632nam a22001457a 4500
999			_c296635 _d296635
020			_a9780241288269
082			_a658.4038 LYS-O .GM
100			_aJorn Lyseggen
245			_aOutside Insight: Navigating a World Drowning in Data
260			_a [London] UK _bPortfolio Penguin _c2017
300			_a xix, 315 p. : illustrations ; 23 cm
520			_a "The world today is drowning in data. There is a treasure trove of valuable and underutilized insights that can be gleaned from information companies and people leave behind on the internet - our 'digital breadcrumbs' - from job postings, to online news, social media, online ad spend, patent applications and more. As a result, we're at the cusp of a major shift in the way businesses are managed and governed - moving from a focus solely on lagging, internal data, toward analyses that also encompass industry-wide, external data to paint a more complete picture of a brand's opportunities and threats and uncover forward-looking insights, in real time. Tomorrow's most successful brands are already embracing Outside Insight, benefitting from an information advantage while their competition is left behind. Drawing on practical examples of transformative, data-led decisions made by brands like Apple, Facebook, Barack Obama and many more, in Outside Insight, Meltwater CEO Jorn Lyseggen illustrates the future of corporate decision-making and offers a detailed plan for business leaders to implement Outside Insight thinking into their company mindset and processes."-
650			_a Knowledge management. Business intelligence. Data mining
942			_cBK