000			01781nam a2200157Ia 4500
999			_c295662 _d295662
020			_a9780199646715
082			_a004.7 SHR-I
100			_a Gautam Shroff
245			_aThe Intelligent Web: Search, smart algorithms, and big data
260			_aUnited Kingdom _bOxford University Press _c2013
300			_a xxiii, 295 pages : illustrations ; 25 cm
505			_a Look -- Listen -- Learn -- Connect -- Predict -- Correct.
520			_aAs we use the Web for social networking, shopping, and news, we leave a personal trail. These days, linger over a Web page selling lamps, and they will turn up at the advertising margins as you move around the Internet, reminding you, tempting you to make that purchase. Search engines such as Google can now look deep into the data on the Web to pull out instances of the words you are looking for. And there are pages that collect and assess information to give you a snapshot of changing political opinion. These are just basic examples of the growth of Web intelligence, as increasingly sophisticated algorithms operate on the vast and growing amount of data on the Web, sifting, selecting, comparing, aggregating, correcting; following simple but powerful rules to decide what matters. While original optimism for Artificial Intelligence declined, this new kind of machine intelligence is emerging as the Web grows ever larger and more interconnected.Gautam Shroff takes us on a journey through the computer science of search, natural language, text mining, machine learning, swarm computing, and semantic reasoning, from Watson to self-driving cars. This machine intelligence may even mimic at a basic level what happens in the brain.
650			_a World Wide Web. Internet. Artificial intelligence.
942			_cBK