000			01245nam a2200157Ia 4500
999			_c295045 _d295045
020			_a9781408702949
082			_a153.83 IYE-A
100			_a Sheena Iyengar
245			_aThe Art of Choosing
260			_bLittle Brown _c2010
300			_axiii,329p.
505			_a The call of the wild -- A stranger in strange lands -- Song of myself -- Senses and sensibilities -- I, robot -- Lord of the things -- And then there were none.
520			_aEvery day we make choices. Coke or Pepsi? Save or spend? Stay or go?Whether mundane or life-altering, these choices define us and shape our lives. Sheena Iyengar asks the difficult questions about how and why we choose: Is the desire for choice innate or bound by culture? Why do we sometimes choose against our best interests? How much control do we really have over what we choose? Sheena Iyengar's award-winning research reveals that the answers are surprising and profound. In our world of shifting political and cultural forces, technological revolution, and interconnected commerce, our decisions have far-reaching consequences. Use THE ART OF CHOOSING as your companion and guide for the many challenges ahead.
650			_a Choice (Psychology) Decision making.
942			_cBK