000 02593cam a22003978i 4500
001 21502970
003 OSt
005 20220104235835.0
008 200416s2020 nyu 001 0 eng
010 _a 2020004586
020 _a9780367857301
_q(hardback)
020 _a9780367857295
_q(paperback)
020 _z9781003014676
_q(ebook)
040 _aDLC
_beng
_erda
_cDLC
042 _apcc
050 0 0 _aPN1992.94
_b.D57 2020
082 0 0 _a791.4502/3
_223
100 1 _aDiZazzo, Raymond,
_eauthor.
245 1 0 _aCorporate media production /
_cRay DiZazzo.
250 _aThird edition.
263 _a2008
264 1 _aNew York, NY :
_bFocal Press,
_c2020.
300 _apages cm
336 _atext
_btxt
_2rdacontent
337 _aunmediated
_bn
_2rdamedia
338 _avolume
_bnc
_2rdacarrier
500 _aIncludes index.
520 _a"This book offers an in-depth exploration of the exciting field of corporate media production from concept development through to the final stages of postproduction and considers all the technical, interpersonal and creative elements needed for success. This third edition has been updated to reflect both traditional and social media production perspectives, including all phases of research and script development/presentation; essential preproduction activities and production styles; equipment; editing; distribution and evaluation methods; and the role of social media as distribution platforms. Special emphasis is placed on the director's role, client education, and handling. Organized to follow the standard production sequence, Corporate Media Production will lead students through the entire process in a clear, logical, step-by-step manner. Topics include: Program Needs Analysis, Client Interaction, Critical Judgment and People Skills, The Director's role, Script essentials, Dialogue and Narration, Audio Production, Editing Social Media, Production and Distribution. Written in an engaging and easy to follow format, this book is a perfect introduction for students wanting to learn the ins and outs of corporate media production"--
_cProvided by publisher.
650 0 _aVideo recordings
_xProduction and direction.
650 0 _aIndustrial television.
650 0 _aIndustrial television
_xAuthorship.
776 0 8 _iOnline version:
_aDiZazzo, Raymond,
_tCorporate media production
_bThird edition.
_dNew York, NY : Focal Press, 2020.
_z9781003014676
_w(DLC) 2020004587
906 _a7
_bcbc
_corignew
_d1
_eecip
_f20
_gy-gencatlg
942 _2ddc
_cBK
999 _c293081
_d293081