000 02797cam a22003978i 4500
001 21656142
003 OSt
005 20220104235834.0
008 200807s2021 nyu b 001 0 eng
010 _a 2020036212
020 _a9780367620172
_q(hardback)
020 _a9780367612276
_q(paperback)
020 _z9781003107491
_q(ebook)
040 _aDLC
_beng
_erda
_cDLC
042 _apcc
050 0 0 _aHD59
_b.M6449 2021
082 0 0 _a174/.4
_223
100 1 _aMorris, Trevor,
_eauthor.
245 1 0 _aPublic relations ethics :
_bthe real-world guide /
_cTrevor Morris and Simon Goldsworthy.
263 _a2103
264 1 _aNew York, NY :
_bRoutledge,
_c2021.
300 _apages cm
336 _atext
_btxt
_2rdacontent
337 _aunmediated
_bn
_2rdamedia
338 _avolume
_bnc
_2rdacarrier
504 _aIncludes bibliographical references and index.
505 0 _aIntroduction -- Why PR Ethics Matter -- Theory and Practice -- PR's Own Codes of Ethics -- Who Wouldn't, or Shouldn't, You Work For? -- The Ethical Issues in Dealing with the Media -- Lobbying and Ethical Outrage -- PR Specialisms and Their Ethical Dilemmas -- PR Business and Management Ethics -- The Ethical Future -- Conclusion--and Our Ethical Checklist.
520 _a"This book is a pragmatic, case-rich guide to how current and future public relations professionals can apply ethical principles and the industry's codes of ethics to their day-to-day work. Authors Trevor Morris and Simon Goldsworthy draw on their years of industry experience to illustrate key ethical issues and ground them in reality, all with an international frame of reference. The book incorporates interviews with industry practitioners, frequently offering dueling perspectives, as well as recent examples of real-life complaints and disciplinary issues. Provocative questions and exercises help readers grapple with ethical dilemmas and review the key scenarios and challenges that professionals face. The book is ideal at the undergraduate, postgraduate, and continuing education level as a core text for public relations ethics courses and a supplementary text for general public relations survey courses. Accompanying the text are online resources for both students and instructors, including lecture slides and links to further resources"--
_cProvided by publisher.
650 0 _aPublic relations
_xMoral and ethical aspects.
650 0 _aPublic relations personnel
_xProfessional ethics.
700 1 _aGoldsworthy, Simon,
_eauthor.
776 0 8 _iOnline version:
_aMorris, Trevor.
_tPublic relations ethics
_dNew York, NY : Routledge, 2021.
_z9781003107491
_w(DLC) 2020036213
906 _a7
_bcbc
_corignew
_d1
_eecip
_f20
_gy-gencatlg
942 _2ddc
_cBK
999 _c293064
_d293064