| 000 | 00734nam a22001337a 4500 | ||
|---|---|---|---|
| 999 |
_c292577 _d292577 |
||
| 020 | _a9788131529126 | ||
| 082 |
_a302.2301 _bBAR.M |
||
| 100 | _aBaran, Stanley J.; Davis, Dennis K.; Davis, Dennis | ||
| 245 |
_aMass communication theory : _b foundations, ferment, and future |
||
| 260 |
_aIndia _bCengage Learning _c2016 |
||
| 300 | _a408 | ||
| 520 | _aMASS COMMUNICATION THEORY: FOUNDATIONS, FERMENT, AND FUTURE, Seventh Edition, introduces readers to current and classical mass communication theories, and explains the media literacy movement in easily understood terms. This mass communication book also helps users develop a better understanding of media theory in order to play a role in the media industry's future | ||
| 942 | _cBK | ||