000 00285nam a2200097 4500
082 _a
100 _aWilliam F.Arens & others
245 _aContemporary Advertising and Integrated marketing Communications
_cWilliam F.Arens & others
260 _aMcGraw - Hill , Irwin
_c2011
942 _cBK
999 _c291256
_d291256