000			00362nam a22001217a 4500
082			_a 658.802 SHI.I
100			_aShimp, Terence A.
245			_aIntegrated marketing communications in advertising and promotion / _cTerence A. Shimp.
250			_a 8th Edition.
260			_aUnited Kingdom : _bCengage Learning, _c2012.
300			_axx, 668 p. :
942			_cBK
999			_c286392 _d286392