000			00857cam a22001698i 4500
020			_a9781138695436 (hbk)
020			_a9781138695443 (pbk)
082	0	0	_aR 659.144 JUS.I
100	1		_aJuska, Jerome M.,
245	1	0	_aIntegrated marketing communication : _badvertising and promotion in a digital world / _cJerome M. Juska.
260			_aNew York: _bRoutledge, _c2018.
300			_apages cm
505	0		_aWhat is integrated marketing communications? -- Digital media environments -- IMC budgets and objectives -- Brand research and consumer insights -- Target audiences and segmentation -- Creative development -- Media planning methods -- Advertising campaigns -- Sales promotion strategies -- Brand visibility programs -- Public relations strategies -- The IMC plan.
650		0	_aInternet advertising.
650		0	_aInternet marketing.
942			_cBK
999			_c286080 _d286080