000			00362nam a22001217a 4500
082			_a658.8 MIS.P
100			_aMisra,S.K
245			_aPrinciples of marketing management: _bConsumer behavior research and advertising management/ _cS.K.Misra.
250			_a1st Edition.
260			_aNew Delhi: _bKalyani Publishers, _c1996.
300			_aviii;200p.:
942			_cBK
999			_c285377 _d285377