000			00947nam a22001577a 4500
020			_a9781405161787
082			_aR 658.8003 SHE.W.1
100			_aSheth, Jagdish N.
245			_aWiley international encyclopedia of marketing / _cJagdish Sheth and Naresh Malhotra
260			_aChichester : _bWiley, _c2011.
300			_a 7 v. : _bill. ; _e26 cm.
505			_a v. 1. Marketing strategy / edited by Robert A. Peterson and Roger A. Kerin -- v. 2. Marketing research / edited by Wagner A. Kamakura -- v. 3. Consumer behavior / edited by Richard P. Bagozzi and Ayalla A. Ruvio -- v. 4. Advertising and integrated communication / edited by Michael A. Belch and George E. Belch -- v. 5. Product innovation and management / edited by Barry L. Bayus -- v. 6. International marketing / edited by Daniel C. Bello and David A. Griffith -- v. 7. Cumulative index.
650			_aMarketing _v Encyclopedias.
700			_aMalhotra, Naresh K.
942			_cBK
999			_c285189 _d285189