000			01602cam a22002174i 4500
020			_a9781315543765
020			_a9781138684522
082	0	0	_a332.10688 ENN.F
100	1		_aEnnew, Christine,
245	1	0	_aFinancial services marketing : _ban international guide to principles and practice / _cChristine Ennew, Nigel Waite and Róisín Waite.
250			_aThird Edition.
260			_aNew York: _bRoutledge, _c2018.
300			_axx;591p.:.
500			_aRevised edition of Financial services marketing, 2013.
504			_aIncludes bibliographical references and index.
505	0		_aAcknowledgements -- Introduction -- Context and strategy -- The role, contribution and context of financial services -- The financial services marketplace : structures, products and participants -- Marketing financial services : an overview -- Strategic development and marketing planning -- Analysing the marketing environment -- Understanding the financial services consumer -- Segmentation targeting and positioning -- Internationalisation strategies for financial services -- Customer acquisition and the marketing mix -- Product and consumer needs -- Communication and promotion -- Price and cost to the consumer -- Consumer convenience and distribution -- Customer relationship management: principles and practice -- Service delivery and service quality -- Satisfaction, value, trust and fairness in customer relationships -- Marketing: culture, challenges and social responsibility.
650		0	_aFinancial services industry
700	1		_aWaite, Nigel,
700	1		_aWaite, Róisín,
942			_cBK
999			_c285125 _d285125