000 00347nam a2200145 4500
082 _aR 658.8343 HOL-H
100 _aHolt, Douglas B
245 _aHow Brand become icons
_cHolt, Douglas B
250 _a
260 _aHarvard Business School Press, Boston
_c2003
300 _a265 p
490 _a
650 _aBrand Management
942 _cBK
999 _c284081
_d284081