000 00397nam a2200145 4500
082 _a658.8 PRI-M12
100 _aPride, William M and Ferrel, O C
245 _aMarketing: Concepts and strategies
_cPride, William M and Ferrel, O C
250 _a12 Edition
260 _aHoughton Mifflin Co., Boston
_c2009
300 _a750 p
490 _a
650 _aMarketing management
942 _cBK
999 _c282676
_d282676