000 00475nam a2200145 4500
082 _a658.83 MAL-M5
100 _aMalhotra, Naresh K and Dash, Satyabhushan
245 _aMarketing research: An applied orientation
_cMalhotra, Naresh K and Dash, Satyabhushan
250 _a5 Edition
260 _aPearson Education (Singapore) Pvt.. Ltd., New Delhi
_c2009
300 _a814 p
490 _a
650 _aMarket research and analysis--Marketing management
942 _cBK
999 _c282592
_d282592