| 000 | 00417nam a2200145 4500 | ||
|---|---|---|---|
| 082 | _aR 658.8343 NIC-B | ||
| 100 | _aNichols, David, et al. | ||
| 245 |
_aBrands and gaming: The computergaing phenomenon and its impacton brands and businesses _cNichols, David, et al. |
||
| 250 | _a | ||
| 260 |
_aPalgrave Macmillan, New York _c2006 |
||
| 300 | _a168 p | ||
| 490 | _a | ||
| 650 | _aBrand Management | ||
| 942 | _cBK | ||
| 999 |
_c281531 _d281531 |
||