000 00427nam a2200145 4500
082 _a659.1 RAP-M
100 _aRapp, Stan and Collins, Thomas L
245 _aMaxi marketing: The new direction in advertising, promotion and marketing strategy
_cRapp, Stan and Collins, Thomas L
250 _a
260 _aPlume Book, New York
_c1988
300 _a278 p
490 _a
650 _aAdvertising management
942 _cBK
999 _c279735
_d279735