| 000 | 00433nam a2200145 4500 | ||
|---|---|---|---|
| 082 | _a658.8 HIS-M2 | ||
| 100 | _aHisrich, Robert D and Peters, Michael P | ||
| 245 |
_aMarketing decisions for new and mature products _cHisrich, Robert D and Peters, Michael P |
||
| 250 | _a2 Edition | ||
| 260 |
_aMacMillan Publishing Co. Inc., New York _c1991 |
||
| 300 | _a516 p | ||
| 490 | _a | ||
| 650 | _aMarketing management | ||
| 942 | _cBK | ||
| 999 |
_c279595 _d279595 |
||