000 00450nam a2200145 4500
082 _a659.1 RUS-K11
100 _aRussell, Thomas and Lane, W Ronald
245 _aKleppner's advertising procedure
_cRussell, Thomas and Lane, W Ronald
250 _a11 Edition
260 _aPrentice-Hall of India Pvt. Ltd., New Jersey
_c1990
300 _a718 p
490 _aPrentice Hall series in marketing
650 _aAdvertising management
942 _cBK
999 _c279474
_d279474