000 00366nam a2200145 4500
082 _a659.1 WRI-A5
100 _aWright, John S, et al.
245 _aAdvertising
_cWright, John S, et al.
250 _a5 Edition
260 _aTATA McGraw-Hill Publishing Co., New Delhi
_c1989
300 _a545 p
490 _a
650 _aAdvertising management
942 _cBK
999 _c279343
_d279343