000 00456nam a2200145 4500
082 _a658.8 GRE-R
100 _aGreenley, Gordon E, Ed. and Shipley, David, Ed.
245 _aReadings in marketing management: From the European jornal of marketing
_cGreenley, Gordon E, Ed. and Shipley, David, Ed.
250 _a
260 _aMcGraw-Hill Book Company, London
_c1988
300 _a326 p
490 _a
650 _aMarketing management
942 _cBK
999 _c279218
_d279218