000 00397nam a2200145 4500
082 _a658.8 COH-P
100 _aCohen, William A
245 _aPractice of marketing management: Anlysis,planning and implementation
_cCohen, William A
250 _a
260 _aMacMillan Publishing Co. Inc., New York
_c1988
300 _a695 p
490 _a
650 _aMarketing management
942 _cBK
999 _c279179
_d279179