000 00394nam a2200145 4500
082 _a658.83 ZIK-E2
100 _aZikmund, William G
245 _aExploring marketing research
_cZikmund, William G
250 _a2 Edition
260 _aCBS College Publishing, New York
_c1986
300 _a778 p
490 _a
650 _aMarket research and analysis--Marketing management
942 _cBK
999 _c279073
_d279073