000			00395nam a2200145 4500
082			_a659.1 LOD-A
100			_aLodish, Leonard M
245			_aAdvertising and promotion challenge: Vaguely right or precisely wrong _cLodish, Leonard M
250			_a
260			_aOxford University Press, New York _c1986
300			_a188 p
490			_a
650			_aAdvertising management
942			_cBK
999			_c279008 _d279008