000			00506nam a22001335i 4500
020			_a9783030037239
082			_a658.812 _bPAL.I
100			_a Palmatier, Robert W & Martin, Kelly D.
245	0	4	_aThe intelligent marketer's guide to data privacy. _b : the impact of big data on customer trust
260			_aSwitzerland _bPalgrave Macmillan _c2019
300			_a192 pages
650			_aMarketing--Data mining--Social aspects--Data protection--Customer relations--Big data--Social aspects
942			_cBK
999			_c225056 _d225056