000			01304nam a22001337a 4500
020			_a9781138593084
082			_a005.7 _bMAL.B
100			_a Malviya , Atal; _aMalmgren ; Mike
245			_aBig Data for Managers : Creating Value
260			_aNewYork _bROUTLEDGE _c2019
300			_a161p
500			_aIn today's fast growing digital world, the web, mobile, social networks and other digital platforms are producing enormous amounts of data that hold intelligence and valuable information. Correctly used it has the power to create sustainable value in different forms for businesses. The commonly used term for this data is Big Data, which includes structured, unstructured and hybrid structured data. However, Big Data is of limited value unless insightful information can be extracted from the sources of data. The solution is Big Data analytics, and how managers and executives can capture value from this vast resource of information and insights. This book develops a simple framework and a non-technical approach to help the reader understand, digest and analyze data, and produce meaningful analytics to make informed decisions. It will support value creation within businesses, from customer care to product innovation, from sales and marketing to operational performance.
942			_cBK
999			_c225053 _d225053