000			02003cam a2200193 i 4500
020			_a9781138182691 (hb : alk. paper)
020			_a9781138182721 (pb : alk. paper)
082	0	0	_a658.83420721 _bQUA.Q
245	0	0	_aQuantitative research methods in consumer psychology : _bcontemporary and data-driven approaches / _cedited by Paul M. W. Hackett.
250			_a1 Edition.
260			_aNew york _bRoutledge _c2019
300			_axxiii, 414 pages : _billustrations (black and white) ;
504			_aIncludes bibliographical references and index.
505	0		_aPreface / Paul M. W. Hackett -- Quantitative research : its place in consumer psychology / Cathrine Jansson-Boyd -- Using contemporary quantitative techniques / Or Shkoler -- Measurement theory and psychological scaling / Daniel P. Hinton and Tracey Platt -- Identify, interpret, monitor and respond to quantitative consumer data on social media / Amy Jauman -- Alternative research methods: introducing market sensing : a qualitative and interpretive perspective on research / David Longbottom and Alison Lawson -- Big data : data visualization and quantitative research apps / Vaidas Lukosius and Michael R. Hyman -- Exploring ways of extracting insights from big data / Peter Steidl -- Contemporary approaches to modeling the consumer / Debbie Isobel Keeling -- Connectionist modelling of consumer choice / Max Greene, Peter Morgan, and Gordon Foxall -- Uniting theory and empirical research : market research and marketing sensing / Melvin Prince, Constantinos-Vasilios Priporas, Gillie Gabay, and Howard Moskowitz -- Ethical issues in conducting psychological research / David B. Resnik -- A user-friendly practical guide to preparing data for analysis / Kerry Rees -- Integrating and writing up data driven quantitative research : from design to result presentation / Paul M. W. Hackett, Lydia Lu and Paul M. Capobianco -- Index.
650		0	_aConsumers
650		0	_aQuantitative research.
700	1		_aHackett, Paul,
942			_cBK
999			_c224663 _d224663