| 000 | 01332cam a22003618i 4500 | ||
|---|---|---|---|
| 999 |
_c223202 _d223202 |
||
| 001 | 19684087 | ||
| 003 | OSt | ||
| 005 | 20220103203928.0 | ||
| 008 | 170602s2018 enk b 001 0 eng | ||
| 010 | _a 2017014981 | ||
| 020 | _a9781138038882 (hardback : alk. paper) | ||
| 020 | _a9781138038967 (pbk. : alk. paper) | ||
| 040 |
_aDLC _beng _erda _cDLC |
||
| 042 | _apcc | ||
| 050 | 0 | 0 |
_aHF5415.13 _b.L335 2018 |
| 082 | 0 | 0 |
_a658.8 _223 _bLAN.E |
| 100 | 1 |
_aLancaster, Geoffrey, _d1938- _eauthor. |
|
| 245 | 1 | 0 |
_aEssentials of marketing management / _cGeoff Lancaster and Lester Massingham. |
| 263 | _a1709 | ||
| 264 | 1 |
_aAbingdon, Oxon ; _aNew York, NY : _bRoutledge, _c2018. |
|
| 300 | _a464 pages | ||
| 336 |
_atext _btxt _2rdacontent |
||
| 337 |
_aunmediated _bn _2rdamedia |
||
| 338 |
_avolume _bnc _2rdacarrier |
||
| 500 | _aEarlier ed.: 2011. | ||
| 504 | _aIncludes bibliographical references and index. | ||
| 650 | 0 |
_aMarketing _xManagement. |
|
| 700 | 1 |
_aMassingham, Lester, _eauthor. |
|
| 776 | 0 | 8 |
_iOnline version: _aLancaster, Geoffrey, 1938- author. _tEssentials of marketing management _dAbingdon, Oxon ; New York, NY : Routledge, 2018 _z9781315177014 _w(DLC) 2017027080 |
| 906 |
_a7 _bcbc _corignew _d1 _eecip _f20 _gy-gencatlg |
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| 942 |
_2ddc _cBK |
||