000			01482cam a2200325 i 4500
999			_c222645 _d222645
001			20496476
003			OSt
005			20220103203858.0
008			180515s2019 caua b 001 0 eng
010			_a 2018013001
020			_a9781506349152 (pbk. : acidfree paper)
040			_aDLC _beng _cDLC _erda _dDLC
042			_apcc
050	0	0	_aHM1221 _b.C375 2019
082	0	0	_a659.2 _223 _bPUP.P
245	0	0	_aCases in public relations strategy / _ceditors, Burton St. John, III, University of Colorado-Boulder, Diana Knott Martinelli, West Virginia University, Robert S. Pritchard, University of Oklahoma, Cylor Spaulding, Georgetown University.
264		1	_aLos Angeles : _bSAGE, _c[2019]
300			_axxiii, 189 pages : _billustrations ; _c23 cm
336			_atext _btxt _2rdacontent
337			_aunmediated _bn _2rdamedia
338			_avolume _bnc _2rdacarrier
504			_aIncludes bibliographical references and index.
505	0		_aBranding -- Community relations -- Integrated communication -- Financial communication -- Issue advocacy -- Health communication -- Crisis communication -- Further views in public relations strategy.
650		0	_aPublic relations _vCase studies.
650		0	_aPublic relations _vStudy and teaching.
700	1		_aSt. John, Burton, _d1957- _eeditor.
906			_a7 _bcbc _corignew _d1 _eecip _f20 _gy-gencatlg
942			_2ddc _cBK