000 00497cam a22001697i 4500
020 _a1473951976 (hardback)
020 _a9781473951976 (hardback)
020 _a1473951984 (paperback)
020 _a9781473951983 (paperback)
082 0 4 _a658.827
_bBEV.B
100 1 _aBeverland, Michael,
245 1 0 _aBrand management :Co.creating meaningful brands
300 _axvi, 400 pages :
_bcolor illustrations ;
650 0 _aBranding (Marketing)
650 7 _aBranding (Marketing)
942 _cBK
999 _c222420
_d222420