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| 008 | 170918t20182018caua b 001 0 eng d | ||
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_a1473982340 _qpaperback |
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| 020 |
_a1473982332 _qhardback |
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| 020 |
_a9781473982338 _qhardback |
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| 035 | _a(OCoLC)on1033688457 | ||
| 040 |
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| 100 | 1 |
_aDahl, Stephan, _eauthor. |
|
| 245 | 1 | 0 |
_aSocial media marketing : _btheories & applications / _cStephen Dahl. |
| 250 | _aSecond edition. | ||
| 250 | _a2E. | ||
| 300 |
_axi, 277 pages ; _c24 cm |
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| 500 | _aFirst published: 2015. | ||
| 504 | _aIncludes bibliographical references and index. | ||
| 505 | 0 | _aPart I: Understanding Actors in Social Media Marketing; Chapter 1: Consumer Tribes and Communities; Chapter 2: Users and Co-creation of Value; Chapter 3: Brand and Anthropomorphic Marketing; Part II: Understanding Platforms in Social Media Marketing; Chapter 4: Traditional Social Media Platforms; Chapter 5: Gaming and Hybrid Platforms; Chapter 6: Mobile and Location-Based Platforms; Part III: Understanding Content in Social Media Marketing; Chapter 7: Persuasiveness; Chapter 8: Engagement; Chapter 9: Electronic Word of Mouth (eWOM); Part IV: Understanding Context in Social Media Marketing; Chapter 10: Measurement, Metrics and Analytics; Chapter 11: Cross-Cultural Aspects and Implications; Chapter 12: Privacy, Ethical and Legal Issues; Afterword: Where Next for Social Media Marketing? | |
| 520 | 8 | _aThe second edition of this popular text maintains a scholarly approach, providing students with an up-to-date understanding of both the theory and practice of social media marketing. | |
| 650 | 0 | _aInternet marketing. | |
| 650 | 0 | _aSocial media. | |
| 650 | 7 |
_aInternet marketing. _2fast |
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| 650 | 7 |
_aSocial media. _2fast |
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| 776 | 0 | 8 |
_iElectronic version: _aDahl, Stephan. _tSocial media marketing. _bSecond edition. _dLos Angeles : SAGE, 2018 _z9781526423009 _w(OCoLC)1028836543 |
| 856 | 4 | 2 |
_3Companion website _uhttp://study.sagepub.com/businessandmanagement |
| 906 |
_a7 _bcbc _ccopycat _d2 _encip _f20 _gy-gencatlg |
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| 942 |
_2ddc _cBK |
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| 999 |
_c222014 _d222014 |
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