000			00331nam a22001095i 4500
020			_a9783658135607
082			_a658.827 _bBUR.I
100			_aBurmann, Christoph et al.
245	0	0	_aIdentity-based brand management: Fundamentals - Strategy - Implementation - Controlling
260			_aGermany _bSpringer Gabler _c2017
942			_cBK
999			_c221201 _d221201