000 00325nam a22001217a 4500
020 _a9780749466213
082 _a658.827
_bPON.B
100 _aSimon Pont
245 _aBetter mousetrap: Brand invention in a media
260 _aNew Delhi
_bKogan page
_c2013
650 _aBranding
_aMarketing
_aInternet marketing
942 _cBK
999 _c200204
_d200204